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Established in 2009, Alp-n-Rock started out of Susanne Reich’s garage in Southern California with only four sketches. Inspired by her Swiss roots, she created a brand that started as a mountain-lifestyle clothing with a passion for quality, the environment, and the outdoors. Since then the brand has expanded to include a full outerwear collection, a studio line, and equestrian apparel.
As a premium sport-fashion brand rooted in the belief that the greatest luxury is the ability to give back, the mission at Alp-n-Rock is to help others. They donate up to 10% of profits to Room to Read to fund scholarships to girls in developing countries, providing the lifelong gift of an education.
Alp-n-Rock provides unique lifestyle fashion for those who have a passion for an active outdoor life. They strive to create timeless, one-of-a-kind clothing that combines fashion and functionality. From signature tops to a carefully curated outerwear collection, Alp-n-Rock provides versatile pieces that paired together, create chic looks. They hope with every item you wear you invoke the passion, creativity, and adventurous spirit put into each garment.